Marketing Ogden Essay Example | Topics and Well Written Essays - 500 words

Marketing Ogden - Essay Example Motorcycle Classics is devotedly read by the young, middle aged and old aged people who are true motorcycle enthusiasts and live the dream of collecting and sharing information about the great iron rider. The marketing campaign for the chosen titles of Ogden Publications will be based on the concept of integrated marketing communications. According to Tony Yeshin (1998), integrated marketing communications refers to the coordination of several promotional techniques in a campaign in such a manner that the marketing objective is fulfilled. Ogden Publication needs to utilize a mix of integrated marketing tools such as public relations, direct selling, advertising, sales promotion etc. A very effective way for Ogden to promote and further strengthen its brand is through the effective use of social media marketing. The interactive form of PR will allow Ogden to communicate directly with its audience. Information about special issues, Ogden promotional fairs, sponsoring events and tips on adapting to a sustainable lifestyle will be delivered to the customers easily. The quick response about any new initiative by Ogden will serve as a feedback which would open doors for further improvement . The fans of Motorcycle Classics would find social media a great opportunity to exchange their knowledge and tips on bike riding, new and old models and finest motorcycle maintenance essentials. Fans of Mother Earth News and Utne Reader will share their views on a healthy lifestyle and personal DIY techniques effectively. It is a big challenge for Ogden to maintain the same feel and look across both online and print media. The most important way to do so is to identify the brand tone. This means that Ogden must decide if it wants to communicate in a formal or informal tone with its customers. Once identified and agreed, it must design marketing and PR campaigns in such a manner so as to maintain formality/informality in all online, print and face to face

Choose one topic from the suggested topics on Hamlet. I will upload Research Paper

Choose one topic from the suggested topics on Hamlet. I will upload again - Research Paper Example Hamlet serves as one of the greatest tragedies ever produced not only in the history of English Literature, but also in the history of all literary pieces of the world at large (Mack 44). Created by the illustrious dramatist of all ages William Shakespeare by 1602, the play concentrates upon the revenge to be taken by the protagonist Hamlet from the King Claudius for murdering his father while his sleeping in the orchard (Evans 197). Shakespeare has elaborated the theme of the play in a powerful manner through various characters involved into the developments associated with the revenge in one way or the other, which proves his command over depicting both goodness and evil (Daiches 562)-- the elements that exist in every personality as well as in all social establishments of the world without discrimination Macionis 130). Consequently, the playwright has skillfully portrayed the phenomena existing in the social, natural and physical environment of humans at large. By making a critica l examination of the protagonist, it becomes crystal clear that on the one side, Hamlet appears to be the representative of goodness, who looks determined to punish the cruel and treacherous murderer of his father (Bloom 410-11); and on the other side, he is confused and reluctant to kill Claudius while he is praying and meditating in his chamber (III, iii, 73-96). It successfully demonstrates the external and internal conflicts Shakespeare aims to define in the play (Denton 2009) through his characters. The internal conflicts haunt Hamlet first due to the his mother’s second marriage to Claudius within few weeks of the death of her first husband. It is therefore, he laments that even a beast, wanting the discourse of wisdom (I, ii, 149-50) could wait more than her mother, who did not bother to delay her incestuous marriage for some appropriate period of time even (I, ii, 156-57). Hence, Hamlet mourns the death of his father in the same manner that had been in vogue in the El izabethan era (Kirsch 21), where he has demonstrated his sheer feelings of love for his father by exclaiming that his inky cloak (I, ii, 77), reflects mere a small proportion of his grief. Similarly, he also experiences internal conflict on finding his uncle at the position of his father, though he is far inferior to his father in all regards, in the same manner that ordinary people are inferior to the mighty Hercules (I, ii, 153). Secondly, disclosure made by the ghost of his father regarding his foul and most unnatural murder (I. v. 25), also endorses his suspicion regarding Claudius’s hand in the murder of his father. Since Hamlet has learnt about the story of his father’s murder, he is urged by the ghost to take revenge from Claudius of such a cruel and unfair crime he has committed against King Hamlet. Hence, the ghost’s disclosure about the murder of King Hamlet turns Prince Hamlet aggressive, who prefers to stay in Denmark rather returning to Wittenberg t o continue his education. Inner conflict Hamlet undergoes could be discovered while his dealings with Ophelia, the girl he has been in love with. He not only intends to marry her, but also obtains a powerful response from her side too (III.i.112–